[13 Oct 2010 | No Comment | 2,477 views]
Those Aren’t Returns; They’re Deliveries

With all of the postal service rules on positioning the delivery address on flat mail pieces, you would think that sorting equipment only scans a small portion of the outside cover surface to “read” the address.  Unfortunately many mailers come to learn the hard way that this is not the case.  The sorting equipment used [...]

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On Digital »

[28 Sep 2010 | No Comment | 2,647 views]
Bill Eases Libel Concerns: Judgments not Enforceable in U.S.

Foreign Libel judgments must pass First amendment muster before U.S. courts will enforce.
In the last issue of Magazines Today, it was reported that foreign governments were allowing libel lawsuits against American publications available on the Internet. It was successfully argued that since the material was available in the country, it was subject to the countries [...]

On Digital, On Magazines »

[25 Sep 2010 | No Comment | 2,532 views]
Advertising ROI – Who Is Responsible?

Magazines and journals are expected to deliver a return on the advertiser’s investment, yet publications are merely the medium for delivering the ad to a particular audience. Should the medium be responsible for delivering ROI to advertisers?
Of course, magazines and journals share part of the responsibility. They must deliver the audience. They are also responsible [...]

On Digital »

[22 Sep 2010 | No Comment | 2,486 views]
Online Ads Annoy Users

New Study Reports:
Contrary to the hype behind online advertising, a Zussi Research study found 69 percent of those surveyed believe traditional advertising was more relevant to them. Only 45 percent shared the same sentiment towards online. Further, the study found the gap widens to 81 percent finding relevance in traditional advertising among the 25-34 age [...]

On Printing »

[8 Sep 2010 | No Comment | 2,275 views]
Printing Tip

To increase effect, designers will adjust the darkest area of an image to create a very deep shadow. In theory, this should work, but it actually can create a mess on press. If each of the four colors (CMYK) is changed to 100% the Total Area Coverage (TAC) will be 400% resulting in ink contamination [...]

On Printing »

[5 Sep 2010 | No Comment | 2,518 views]
Paper Prices on the Rise Again

Third Increase of the Year Announced
Most every paper supplier has announced another price increase this year. This round of hikes is scheduled to take effect in October, marking the third increase of the year. As with the last wave of increases, demand is considered the main culprit. Surprisingly, demand has been steady as the market [...]